Skepta 2014 october - 030 boso sa sales lady october 14 2014 - 3

030 boso sa sales lady october 14 2014 - 3 - Skepta 2014 october

030 boso sa sales lady october 14 2014 - 3 1

The paper explores the usefulness of analysing firms from the resource side rather than from the product side in analogy to entry barriers and growthshare matrices the concepts of resource position barrier and resourceproduct matrices are suggested.